Our Story

About Pa’a Pursuit Apparel

Pa’a means firm, secure, and locked in — a Hawaiian word that captures the essence of our brand and our mindset. It’s also what my dad would shout when we hooked a fish growing up:

“Hana Pa’a!”

It means “fish on” or “fish secure!”

My dad grew up in Hawaii and later moved to Omaha, Nebraska, where we bonded through fishing trips across lakes and rivers. Every time we felt that hit on the line, his voice would echo out — a connection to his roots, and now, mine.

Pa’a Pursuit Apparel was born from that same energy — the moment where focus meets action, where the pursuit becomes real, and you’re all in.

We create premium fishing lifestyle apparel that speaks to anyone who lives for the chase — whether it’s a quiet morning on the lake or a hard hookset in open water. Our gear is built for comfort, performance, and everyday wear — both on and off the water.

Fish hard. Stay locked in. Chase your pursuit. “ Fish Fast Stay Pa’a!”